What is Beauticate Shop?

Beauticate Shop is the curated beauty and wellness edit from Beauticate — Australia's most trusted independent beauty publisher. Everything we stock is chosen by our editorial team, not by an algorithm. No noise. No fillers. Just the things genuinely worth your time and money.

Who curates the products?

Our founder Sigourney Cantelo — a 25-year beauty journalist and former Beauty & Health Director at Vogue Australia — curates the edit alongside Beauticate's editorial team and The Beauticate Collective, our panel of beauty, wellness and lifestyle experts.

Is Beauticate Shop different from beauticate.com?

beauticate.com is our editorial home — eleven years of expert-led beauty, wellness and lifestyle content. beauticate.shop is where you buy the products we write about. Same editorial philosophy, different address.

Do you ship to all of Australia?

Yes — Beauticate Shop ships Australia-wide.

Lip balm with red cap and beige body on a light gray background

BOOIE Beauty

Where the Hell Is My…?

Name: Where the Hell Is My…?
Brand: BOOIE Beauty
SKU: 9361189000474
Price: 28.00 AUD
Availability: InStock

$28.00

Free gift with any BOOIE Beauty order of $45 or more: a Bloody Delicious illuminator, added to your cart automatically. While stocks last.

Dedicated to anyone who’s ever rummaged through their bag looking for something to soothe their lips, meet Where The Hell Is My…? our nourishing non-stick tinted lip balm.

A super creamy balm that hydrates, Where The Hell Is My…? in Berry, can be worn over the top of Bam! Bam! Bam! for an extra (high) kick of colour or straight on your lips, solo.

Ships directly from the brand. Delivery typically 3-7 days within Australia.

Where the Hell Is My…?

$28.00

Ships directly from the brand. Delivery typically 3–7 days within Australia.