What is Beauticate Shop?

Beauticate Shop is the curated beauty and wellness edit from Beauticate — Australia's most trusted independent beauty publisher. Everything we stock is chosen by our editorial team, not by an algorithm. No noise. No fillers. Just the things genuinely worth your time and money.

Who curates the products?

Our founder Sigourney Cantelo — a 25-year beauty journalist and former Beauty & Health Director at Vogue Australia — curates the edit alongside Beauticate's editorial team and The Beauticate Collective, our panel of beauty, wellness and lifestyle experts.

Is Beauticate Shop different from beauticate.com?

beauticate.com is our editorial home — eleven years of expert-led beauty, wellness and lifestyle content. beauticate.shop is where you buy the products we write about. Same editorial philosophy, different address.

Do you ship to all of Australia?

Yes — Beauticate Shop ships Australia-wide.

OiTO Haircare

Three black hair care products with gold labels on a white background

GROW Très Essentials Travel Pack

$80.00

GROW Scalp Elixir 30ML

$68.00

Outo hair care product set with bottles and boxes on a white background, featuring 'Clean + Conscious' award badge.

GROW Complete Collection

$310.00

GROW Collection Shampoo & Conditioner Set

$170.00

Black pouch labeled 'Oito Grow' on a white background

GROW Conditioner Refill 300ML

$85.00

Set of OITO Grow products including large and small bottles on a white background

GROW Complete Collection Refill Pack

$330.00

Two black Oito Grow containers on a white background

GROW Collection Refill Shampoo & Conditioner Set

$170.00

Black tube of Oivo Grow on a white background

GROW Thermo Protect Hydrate Balm 50ML

$44.00

Black tube of 'The Mask' on a white background

The Mask 50ML Tube

$27.00

Black container of 'THE MASK' with gold text on a white background

The Mask 200ML Tub

$60.00

Two hairbrushes with black and gold handles on a white background

Anti-Knotting Hairbrush

$30.00

Oito shampoo tube and 'The Mask' jar on a white background

The Mask 200ml + GROW Travel Pack

$165.00

Need help?

Frequently Asked Questions

How does Beauticate choose which products to stock?

Every product in the Beauticate Shop is tested by our editorial team and reviewed by our founder Sigourney Cantelo — a 25-year beauty journalist and former Vogue Australia Beauty & Health Director. We only stock what we would personally use and recommend.

Does Beauticate Shop ship across Australia?

Yes. Beauticate Shop ships within Australia. All products listed are available for purchase and delivery to Australian addresses.

Are the products on Beauticate Shop authentic?

All products sold through Beauticate Shop are sourced directly from authorised distributors and brand partners. We do not sell grey-market or counterfeit products.