What is Beauticate Shop?

Beauticate Shop is the curated beauty and wellness edit from Beauticate — Australia's most trusted independent beauty publisher. Everything we stock is chosen by our editorial team, not by an algorithm. No noise. No fillers. Just the things genuinely worth your time and money.

Who curates the products?

Our founder Sigourney Cantelo — a 25-year beauty journalist and former Beauty & Health Director at Vogue Australia — curates the edit alongside Beauticate's editorial team and The Beauticate Collective, our panel of beauty, wellness and lifestyle experts.

Is Beauticate Shop different from beauticate.com?

beauticate.com is our editorial home — eleven years of expert-led beauty, wellness and lifestyle content. beauticate.shop is where you buy the products we write about. Same editorial philosophy, different address.

Do you ship to all of Australia?

Yes — Beauticate Shop ships Australia-wide.

Zephi

Zephi is the heated silk eye mask, designed in Australia for people who live on screens and rarely stop. About twenty seconds in the microwave, then two minutes of gentle heat, a soft weight and darkness. Each mask is 100% mulberry silk in 22-momme, the highest grade used in luxury skincare, with heat-retaining beads that hold an even warmth. Founded by Millie Zinner, it asks you to do less, not more. Arrives in a keepsake box made for giving.

Zephi

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Frequently Asked Questions

How does Beauticate choose which products to stock?

Every product in the Beauticate Shop is tested by our editorial team and reviewed by our founder Sigourney Cantelo — a 25-year beauty journalist and former Vogue Australia Beauty & Health Director. We only stock what we would personally use and recommend.

Does Beauticate Shop ship across Australia?

Yes. Beauticate Shop ships within Australia. All products listed are available for purchase and delivery to Australian addresses.

Are the products on Beauticate Shop authentic?

All products sold through Beauticate Shop are sourced directly from authorised distributors and brand partners. We do not sell grey-market or counterfeit products.